Battle Isle
From Blue Byte Studios

View the ad: Page 1

I always love to review ads that promise something that sounds great on paper, but makes absolutely no sense when think about it.  A shining example of this trend is the latest ad for Blue Byte’s Battle Isle.  The marketers for this product claim it is “where turn based and real time strategy gaming meet.”  ‘Wow,’ you say to yourself…but wait a minute, aren’t turn-based and real-time games mutually exclusive?  I thought so, but apparently not in this case.

It’s always a smart idea to include images of game characters in the ad as done here, but the tagline serves as the nail in the coffin: “She Missed Her Ex…But Her Aim is Getting Better.”  Is this supposed to be witty?  If so, I’m clueless as to the joke.   To add insult to injury, the screenshots are small and give me no sense of what kind of game I’m playing.  One shot looks like it’s from a third person action game, and the other one seems like a scene right out of the old 3DO game Shockwave.  To say I’m utterly confused by this ad is a great understatement.

Grade: D