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Mark
McGwire has a place in baseball’s hall of fame. So too will Michael
Jordan be immortalized by his sport. They have no need to tout
their accomplishments, their actions thunder louder than any
publicist’s rant. Not
so, however, in the world of computer gaming. It takes more than a
brilliant game to warrant the type of accolades reaped by McGwire and
Jordan. It takes, well... money. Money to hire publicists, money to pour
into advertisements, money to buy licenses, money to fly a demo team to
major magazines, money for T-shirts, ball caps or what have you for said
magazines, and money for money’s sake (your business cards have to look
hip, your stationary expensive, your complimentary pens cool). Without
money, you’re small time, and small time companies just don’t generate
buzz. Battlefront.com
is a small time company. Comprised of founders Charles Moylan and Steve
Grammont, and assisted by a handful of contractors, the company’s yearly
operating budget is probably less than Blizzard’s monthly Diablo II marketing
outlay. The games it sells are only available through its website, and it
measures success one sale at a time. Yet this tiny shop has produced what
may be remembered as the most innovative game in its genre’s history.
Unfortunately, lack of marketing pull (read money) and the game’s genre
(read wargame) prevent it from receiving the recognition it deserves.
Does
the phrase “turn-based orders/real-time action hybrid” mean
anything to you? It should, because within the next 24 months
you’ll see it dominate a genre within the gaming industry. And you’ll
remember that Battlefront.com’s Combat Mission: Beyond Overlord
was the game that fathered the revolution. Next, Find out Why Combat Mission Works > |
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