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godtit2.gif (16305 bytes)Mike Wilson’s divine dream of a developer-owned publisher is now a reality. Combine one ego-drenched name, a tossed salad of the hottest polygon spatterers in Texas, seven zeros of financing, and the resulting synergy is the Gathering of Developers. Behind the primped PR-gloss of what game companies want you to hear, GameSlice Editor-in-Chief Geoff Keighley unearths the undeniably fascinating tale of why this We-Are-The-World-esque concoction of developers is a suit-driven game publisher’s worst nightmare, and a hard-core gamer’s ultimate fantasy.

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Click: Read User Fedback on this Story Here and Mike Wilson's Response to Critics

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logo.jpg (9082 bytes)Returning from his daughter’s soccer practice as we start to chat, you wouldn’t peg Mike Wilson as the kind of guy who’s just about to shake up the entire interactive entertainment industry like it’s his own personal snow-globe. Wilson’s off-the-cuff essence might cater more to the California surfer stereotype than the usual slick, thin-rimmed-Wall-Street-glasses look you’d expect from a man who is about to launch a $40 million software publishing venture. Then again, Wilson is all but typical -- not many people would dare name their new company after the Heavenly Father.

I can picture it now as I dial 411:

"For What City, Please?" the computer prompts.

"Dallas, Texas… please."

There’s a short pause as the computer registers the lapse in my voice.

"What listing please?" it asks.

"God," I say, waiting for the inevitably stunned operator to reply back with a terse "Excuse Me?" on the line as if to suggest I’m a few degrees off to think God lives in Dallas.

 

Mike Wilson is the kind of Younker who just has "dealmaker" written all over him. First impressions aside, Wilson is one of the most down to earth CEOs you will ever meet. Yet, the saucy Grand Master Flash-ish cadence he speaks in instantly wins over even the harshest critics and delights the press soliciting juicy quotes to rhyme reason into their stories. As we start to talk, he’s quick to interject, "Can you tell how excited I am?" to make sure his passion for the Gathering of Developers is fully understood and appreciated.

One can understand why Wilson’s so excited. In a few short years, he has risen from being the apprentice of id Biz Guy Jay Wilbur to helming and dunking a $10 million plus deal for John Romero’s Ion Storm. As Wilson starts to explain the dream that is coming to fruition with Gathering of Developers – or G.o.D., the more powerful and hip acronym – you can tell that all his previous experience was  the means to justify the ends of birthing his own publishing company. He has been pregnant with thoughts of a developer-driven publisher for years; now they are a reality.

"In the end, id just wanted to remain id – god bless them, so to speak."
--
Mike Wilson

It is said dreams are the children of an idle brain, but as Wilson starts to explain the formulation of the Gathering, it is entirely obvious that this is a calculated and strategic dream. "This really started at id Software when Jay and I put together id Distribution," explains Wilson as he recalls his first experience with publishing. "We did everything from ordering a UPC label to packaging and shipping the Quake Encrypted shareware CD," which sold over half a million copies despite its annoying credit-card registration mechanism. It was a financial success no doubt, but "at id we had to decide if we really wanted to become a full time publisher. id was split. In the end, id just wanted to remain id – God bless them, so to speak."



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G A M E S L I C E : Computer and Video Game Coverage That Matters