This month’s Bonus Round is a great one that focuses on the business behind gaming. Why do we keep hearing about publisher layoffs? What’s wrong with the usual business model of selling you at $60 game in a box? I debate the topic with frequent Bonus Round guest Michael Pachter from Wedbush, along with Jason Rubin and Shane Satterfield. Enjoy!
The Latest Bonus Round: An Industry in Crisis?
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The problem is that these 60 dollar price tags are repulsive to a gamer who grew up with 40-50 dollar games. When I see a 60 dollar game I make a note to self to pick it up when its in the “bargain bin” (a steam summer sale is more like it).
July 18th, 2010 at 9:27 amRecall when Activision brought in that new ad exec a few months ago? http://www.reuters.com/article/idUSN1221281420100713
October 29th, 2010 at 12:46 pm